Sports using popularity to spread awareness

While watching your favorite sporting event here lately, whether it be at the professional or collegiate level, you may have noticed splashes of pink here and there, on shoes, uniforms, sweatbands or even shoelaces.

That's because, October is Breast Cancer Awareness Month and the sports world is taking a break from the police blotter and ridiculous million dollar contracts to do some good.

Brett Favre wore pink shoes on Monday night football. Peyton Manning wore pink wristbands Sunday.

Loudmouth Cincinnati Bengals receiver Chad Ochocinco has declared he is going to look like "The Pink Panther".

While Ochocinco has been the most vocal supporter of the NFL's pink football shoes, the campaign was spearheaded by Carolina Panthers running back DeAngelo Williams.

The issue of breast cancer is a very personal one: his mother is a breast cancer survivor and three of his aunts died from the disease.

The Chicago Bears—the

Monsters of the Midway"— have announced that Soldier Field will include pink goalpost padding, pink caps for coaches and some players will be sporting pink cleats and pink gloves.

Lady Dog Margie Llana helps Aaron Avila serve a volleyball to win a T-shirt at a fund raiser for breast cancer in Thorndale. Lady Dog Margie Llana helps Aaron Avila serve a volleyball to win a T-shirt at a fund raiser for breast cancer in Thorndale. You have to wonder if Da Bears former coach—a one Mike Dit-ka—would cotton to all this.

The WNBA has taken the awareness to another level with its teams decked out from head-to-toe in pink uniforms.


At Friday night's Rockdale- Rudder football game, the Temple chapter referees used pink whistles to remind everyone of the awareness month.

At the local level, the Rockdale Lady Tiger volleyball team will be playing their remaining home volleyball games in support of Breast Cancer Awareness.

The girls will wear a pink hair ribbon to honor breast cancer survivors and show their support of breast cancer awareness.

The remaining home games are October 23 and 27 if you would like to go out and show your support for both the team and the cause.

Donations will also be accepted at the gate with proceeds going to Relay For Life of Rockdale in honor of those affected by breast cancer locally.

"We also encourage you to wear pink to the matches to show your support," said RHS girls athletic coordinator Stephanie Miller.

The Thorndale volleyball team held a "Fight Like a Girl, Fight for a Cure" fund-raiser last week, where you could win a t-shirt if your serve hit a shirt across the net on the floor.

The brainchild of Thorndale Coach Julie Downs, Holland had a similar fundraiser Tuesday.

While Relay For Life isn't until April, it's never too early to get a good thing going.

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