Commentary

‘Santa missed us’

Christmas cheer drive needs support or kids will get left out

This could be the year when Santa doesn’t visit sizeable numbers of Rockdale children. Christmas Roundup, the giant volunteer effort which brings food and toys to hundreds of Rockdale area families, is facing an unprecedented budget crunch.

It’s no secret that the Rockdale area economy is not in the best shape, but you can’t fight a calendar and Christmas rolls around in 2011 just like it has every year.

Last year Roundup served 1,400 persons in 400 families. That’s phenomenal, close to one-fourth the population of the town, although Roundup doesn’t confine itself to the city limits.

The demand this year certainly won’t be any less than it was in 2010 and it could easily be more. But, as of last week, Roundup only had about half the money available for its 2011 effort, compared to what it spent last year.

Roundup has taken the unprecedented step of announcing by Dec. 12 it will notify persons it will be unable to serve so they can make other plans for Christmas.

Applications to be served by Roundup are available at churches, banking institutions, The Reporter, the city library and the Chamber of Commerce.

Those applications must be turned in by Dec. 5. Roundup volunteers will screen and prioritize them, based on need. Persons who don’t “make the cut” will then be notified.

That’s something no one wants to do, of course.

Who can make that situation go away and be sure Santa makes it to every home this Christmas? We can.

It doesn’t have to be donations of money, even though those are certainly welcome at Citizens National Bank or P.O. Box 509.

You can donate non-perishable food and toys—especially toys, lots of toys in good condition—in donation boxes throughout the community or by taking them to Rockdale Signs.

Santa needs lots of help this year in Rockdale It’s up to us to see that he gets it.—M.B.


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2011-11-17 digital edition



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