Concerts, treasure hunt, ‘Nuff Said’

Rockdale gets ‘tagline’ to go with new era

Rockdale’s “new era” in promoting itself as a Texas destination is off to a rousing start with the announcement of new events, including concerts and a town wide “treasure hunt.”

Joan Ratliff, chair of the city’s Tourism Committee, and Paul Sturiale of Orasi Development, presented an events calendar for the remainder of 2013 Monday to the city council and it’s an eye-popper.

The traditional first-Saturday-in-September garage sale event is turning into a two-day antique fair-garage sale weekend. There’s also going to be a Rockdale-themed “treasure hunt” and two concerts at Fair Park.

That’s in addition to longtime favorites like the Rockdale Fair and Christmas activities.

TAG LINE—Sturiale said the tag line which will be used in promoting events in Rockdale will be: “Real Texas. ‘Nuff Said.”

“We want to promote Rockdale as a place that reflects the real Texas values, Texas heritage, food and hospitality,” he said.

There will be concerts in the Fair Park pavilion Sept. 14 and Sept. 28 with yet to be named headliners.

The city’s action Monday authorizes Sturiale to negotiate with musical talent to appear during the Rockdale dates.

The antique fair-garage sale weekend will be Saturday and Sunday, Sept. 7-8.

In previous years the citywide garage sale has drawn large crowds of browsers throughout the town.

Everyone will be encouraged to “Race for the Rock” Oct. 11-13. “That’s a treasure hunt type event where people will follow clues around town to compete for very nice prizes,” Ratliff said.

The Rockdale Fair is Oct. 18- 20 and “Christmas Express” activities will be Dec. 7.

The council accepted the calendar as presented and later in the meeting also okayed the Municipal Development District’s (MDD) recommendation to award $7,500 for a March, 2014, Hero Rush event at Apache Pass.

Hero Rush is an obstacle course event, previously held in Round Rock, that promotes volunteer firefighters and other emergency personnel, and is expected to draw crowds in the thousands.

Orasi is the firm contracted to come up with fresh ideas on tourism and economic development to promote Rockdale.

In other business, the council:

• Okayed a notice of intention to issue combination tax and revenue certificates and certificates of obligation of up to one million for water system improvements. Water rates will increase at an amount to be determined.

• Gave first reading approval to an MDD decision to award a $15,000 grant to P3 Dynamics LLC to assist with startup costs for a plastics industry.

• Accepted a recommendation from the Rockdale Volunteer Fire Department to install reflectors on city streets denoting the location of fire hydrants.

• Heard the first of a new quarterly report on activities by the MDD.

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