When the city decided to hire Orasi Development to assist with promoting tourism and the lodging industry in Rockdale, it was viewed as a way of bringing in a “new set of eyes” to look at promoting our town.
Bingo! Orasi and the city’s Tourism Committee have unveiled what they’ve got planned for the remainder of 2013 and they’ve certainly validated those expectations.
Two concerts and a two-day citywide antique fair-garage sale are planned. And that’s just September.
The remainder of the year will see some old favorites, like the Rockdale Fair and the town’s annual Christmas events, along with a new “Race For the Rock” that will include local businesses in a “treasure hunt” complete with prizes.
Concerts are tentatively scheduled for Sept. 14 and 28 at Fair Park and Orasi, which has done this before, is currently negotiating with some well-known Texas talent to appear here.
The concerts are viewed as warmups for the Rockdale Fair, which is Oct. 18-20 this year.
The first weekend in September there will be an event that’s both old and new. The annual citywide garage sale will team up with an antique fair, something that’s expected to draw both local and out-of-town shoppers in droves.
From Oct. 11-13 our town will be the site of “Race for the Rock,” an event in which participants will search the town to win prizes. Clues will be available and local businesses, and other locations, and people who put the clues together, and quicker, will take home the loot.
Obviously, this is designed to promote our town and its businesses, especially the lodging industry. After all, the promotion money is coming from the hotel-motel tax they collect.
There’s a new “tagline” too, to describe our town: “Real Texas. ‘Nuff Said.”
New ideas? Rockdale had them. Now we’ll have new events. And this is just the start. More innovation is planned for next year. It’s going to be an exciting ride.—M.B.