Commentary

‘Build it and they come’ seems to be Orasi hope

Dear editor,

Perhaps the most important, yet neglected, part of marketing is research and data to form and guide your plan.

From the onset I was skeptical about the hiring of the Orasi Firm to promote Rockdale, and their emphasis on Rockdale as an “antique shop” destination.

Admittedly, I did not attend any of the presentations by the firms who were invited to share proposals on how to invigorate the in-town area, increase business and tourism and boost the lodging industry.

However, I do know that any strategy should have a foundation based on research and data, rather than anecdote. If such information exists, I encourage this to be shared via The Rockdale Reporter.

Without this base, we simply have a hope akin to “build it and they will come” and a catchy new tagline....’nuff said.

After reading the Sept. 12 article concerning budget overruns for this month’s concert series, I share Ms. Ratliff’s dismay on the seeming lack of transparency, and perhaps accountability, in budget matters.

It ref lects either a lack of knowledge, or an indifference, to the financial and budgetary realities and limitations our town faces on the part of Orasi.

This is very unfortunate.

On a positive note, I am pleased to read the good news concerning the Rockdale ISD and the energy and wisdom that Interim Supt. Donald Denbow had provided. Go Tigers!

God bless Rockdale

D. J. Melton

520 West Belton

Rockdale


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2013-09-19 digital edition



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