Tractor Supply Company has announced that its Neighbor’s Club loyalty program has been reinvented to provide new features and benefits for members. The program provides members points for their purchases and membership levels based on their annual spending. With now over 20 million Neighbor’s Club members, the enhancements are designed to thank its loyal customers, attract and retain new customers and continuously improve the Tractor Supply shopping experience.
“At Tractor Supply, we support a lifestyle and our customers are the heart of our business. We constantly strive to find new and innovative ways to provide them with the best possible experience. The significant upgrade in our Neighbor’s Club loyalty program is just one of the ways we can do that,” said Christi Korzekwa, Tractor Supply’s Senior Vice President, Marketing.
The enhancements mean that all membership levels of the club will earn points for every dollar spent, with members of higher tiers earning points more quickly. Member’s points can be used to earn dollars off merchandise or purchases of services such as pet washes.
TSC personal credit cardholders will automatically receive preferred plus neighbor status and earn five points per dollar spent when purchasing with their card.
To kick off the new program, Tractor Supply will host a virtual concert experience in May for all Neighbor’s Club members. The live-streamed event, featuring a top entertainer to be announced at a later date, is just one of many “members only” benefits offered to Tractor Supply’s most loyal customers.
Current members of Neighbor’s Club will automatically be enrolled in the enhanced program. Non-members can join Neighbor’s Club for free by signing up in the store, online or through the Tractor Supply mobile app. Members can check their member level and point balance by signing in online or with the app.
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